Logo Design Process: A Step-by-Step Journey From Research To Finalization
Table Of Content
Designers make final adjustments, ensuring the logo meets technical requirements, maintains visual balance, and achieves scalability across different mediums. Your new UKE logo relates back to being king (much alike a lion) which is achieved by the use of a simple geometric crown. The typeface used for UKE is also one of power… strong bold serifed characters form a strong brand name that leaves a lasting impression on anyone that comes across it. Please take note that no colour has been added to any of the designs. This helps on printing costs and makes the logo more adaptable for use over a variety of media.
Is it simple?
You can pick the logo you like and customize its colour, icon, design, font, and more according to your brand guidelines. After conducting market research and understanding the target audience, the bakery redesigned its logo by incorporating classic visuals and a softer colour palette. As a result, the redesigned logo resonated better with the target audience, leading to increased brand recognition and customer loyalty. A true story that reflects the importance of researching and understanding the target audience involves a small local bakery.
Visual Research – Uncovering Inspiration
These symbols are usually recognizable and create an immediate connection in the minds of your audience. For example, a tooth for a dentist, mountains for an outdoor company, etc. Even if you think you can’t draw, create rough sketches of the ideas in your head. Your brain will be forced to think creatively—which is exactly the mindset you need. If you’re feeling crafty, you can create an actual board by cutting and pasting printed images. The easiest way to collect is Pinterest, but if you need to share/review easily, just copy and paste your images into a document.
The Logo Design Process From Start To Finish
Now that you understand how to design a logo, it's time to learn how to edit a logo like a straight-up professional designer. With this feedback, you can go back to the design and add the final touches to ensure that the logo you have is nothing short of perfect. Your logo will be placed on multiple different backgrounds, which is why you need to think about your color variations.
If you followed my steps, then your client should be very impressed with the accuracy of your presentation at this point. You simply need to test the viability of each logo concept by creating beautiful mockups to see how it will work in real life. While each of those concepts are different, they all revolve around the strategy. And this understanding may be achieved by experiencing the organization from a customer’s perspective. Using the provided information, Hatchful will automatically generate a slew of logo options, which you can select and further customize. Accordingly, an Illustrator logo can be scaled up or down while maintaining image quality.
Project Simulation
Once the elephant was chosen, it went through another series of iterations before the final design was chosen. The whole process took six weeks, and it's become one of the most compelling logos today. Before we get to the design process, let's dissect two examples of great logos. Each of these three logo concepts is the result of the disciplined but creatively open process I describe here. Now if you do this the right way (and don’t rush this step) your logo concepts will improve and become stronger very quickly. Here I simply recreate those sketches on computer and then design multiple variations of each idea in order to arrive on the best option.
Learn What You Can Do With a Graphic Design Degree - Barton College
Learn What You Can Do With a Graphic Design Degree.
Posted: Wed, 01 Nov 2023 07:00:00 GMT [source]
The Rich Designer Book
✅ Many brands choose to hire external assistance for logo design. Ensuring scalability and versatility is essential in logo design as it enables the logo to be used seamlessly across different platforms and applications. There are several factors to consider when ensuring scalability and versatility in a logo design.
UKE.COM or UKE for short sells unique arrangements of chocolate as an alternative to gift baskets. UKE targets a more upscale market due to the time to make and cost of the product. But the value of your logo will only get stronger as time goes on. Consider whether or not you see your logo lasting you 5, 10, 15, even 20 years from now.
And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand. Once you have your client’s approval, then it’s time to deliver the brand identity package including logo artwork and a style guide. Sometimes clients can be skeptical about your logo design concepts, but this is simply because all new logos tend to feel foreign at first. Ok, so without further ado, let’s jump right into the first step of my logo design process which is the discovery phase.
Recently, Sprout’s Design Systems team built an entire website devoted to our style guide. It’s called Seeds, and it houses all of our brand, writing and visual guidelines, as well as all the patterns and components our product designers need to build our app. And most likely, it took you a decent amount of time to get every element just right.
So don’t rush here to execute every single logo idea that you have, but rather focus only on concepts that you think can work effectively for your client. It features a slick, dark UI, fast performance, and all the features a professional designer needs to create logos and other design assets. Anyone can design a logo using Looka’s AI-powered logo creation engine. Input your brand name and industry, select your favorite colors, and pick some example logos that speak to you.
Once you have your design completely finished, you’ll want to create final print files (EPS, SVG, AI, and PDF), and web files (JPEG, PNG, GIF). This will give you the right size and compression based on where you’re using your logo. But you don’t have to build a brand new website to house your brand standards. Just make sure they’re properly communicated to your teams and are easily accessible to everyone. Most designers create a pdf and share it on their company or organization’s internal resource library.
A well-chosen color palette not only resonates with your brand but also strikes a chord with your target audience. This california agency did a beautiful job using gradients throughout their website. As the details come together, try to really pin down your design. You might try very slight variations in color, placement, imagery hierarchy, size, shape, line thickness and other elements of your logo.
If you jump through the process and don’t follow the steps, your logo is likely going to look like an amateur design and have less of an impact on your audience. For over 10 years I’ve worked as a freelance logo designer, serving thousands of clients large and small from around the world. Each year millions of users learn about design from my tutorials and workshops. After approval of the logo design and the remaining 50% payment I sent Eugene the final files in EPS, JPG, PNG and TIFF formats. Finally—and one of our designers was quite emphatic about this—make a single-color, black and white version of your logo and make sure it can be reversed on dark colors. If you don’t, you could be signing yourself up for trouble in the future.
Comments
Post a Comment